Service driven industries are moving at the speed of light towards
‘online’ communication only, but how important is face to face contact for your business? Do you like call centres or endless form filling on the
internet with more and more passwords and unique usernames? All these hurdles
before you can ask a question or get a simple answer to a simple
issue!
So many companies forget the old fashioned approach of ‘getting to know
your client’ and ‘finding out what the client wants’; they choose to operate in
what they believe is a more cost effective and efficient manner for them….but
what about you?
Our commercial finance partners are not opposed to the use of modern IT having embraced technology some time ago. The difference they say is "that IT
supports us so we can support your clients and not the other way around. So
even with online communication we don’t lose the personal communication we have
with our clients."
Although online communication is beneficial for all businesses looking
to target a wide audience for a general purpose, with each finance application
being unique, an individual approach to assessing your clients’ financials and
business plan can ensure your clients get the right deal for their business.
Their ethos is to always have an initial meeting or conversation with
a client so that they can fully understand and appreciate their proposal.
"From
experience we know this is an enormous benefit to our client, because the
better we understand them and their requirements the better we are equipped to
arrange the right finance for them. After all, all business and commercial
loans are underwritten on their own merits and do not follow the standard
approach normally applied to residential and buy-to-let mortgages."
So if you call this old fashioned – you are right; but in today’s world
it is refreshingly old fashioned and refreshingly effective! The old
fashioned approach works - and there's a long list of satisfied customers to back this up too.
If you want to find out more about how we can help your business –
contact us for a free initial meeting without obligation.